Amsterdam, August 12, 2021

Foleon, a SaaS vendor in the B2B content marketing space, announces $10 million in Series C funding from existing investors Connected Capital and Newion, supported by debt from ABN AMRO. 

Founded in 2013 and headquartered in Amsterdam, Foleon’s mission is to empower everyone to create the content their audience craves. Since its inception, the company has amassed over 1,400 customers globally, publishing more than fifty-thousand content assets.

“With this funding, we’ll double down on team growth and product development to extend our leadership in the digital content creation space,” says Daan Reijnders, CEO and co-founder of Foleon. 

New resources are being allocated to further developing the Foleon platform around two main themes: business user optimization and collaboration. “We’ve been very intentional about building Foleon as a platform that empowers anyone in a business to create exciting, engaging content,” says Joost Galama, CTO and co-founder. 

Since Foleon’s founding in 2013, the rate at which B2B content is created and consumed has skyrocketed — as has the evolution of B2B buyer expectations. Today, content format is crucial in capturing and keeping the attention of buyers, who now expect their buying experience to be the same in B2B as in B2C. In other words, B2B content must be interesting, engaging, and memorable. 

Practically speaking, additions to the Foleon product roadmap include further optimizing the drag-and-drop editor to be even more efficient and intuitive for business users, adding new features and options for dynamic content creation, and growing features for regulating brand governance with the Foleon platform. 

As Foleon continues to scale and expand internationally, it is also strengthening its leadership team. This includes filling two new leadership positions: Annemieke Matthijsen as Head of People and Richard Tieleman as Chief Financial Officer.

“Foleon’s most important asset will always be its people,” says Reijnders, “and that means it’s a top priority to attract, retain, and nurture talent.” Foleon’s new Head of People, Annemieke Matthijssen is joining the team to grow employee engagement, create programs for career development, and ensure employee effectiveness as Foleon scales. 

Richard Tieleman has also recently joined the Foleon leadership team. “Richard is joining as CFO to guide the strategic growth direction of the company, mature the finance organization, and scale the business,” explains Reijnders. 

Richard is joining Foleon’s C-suite, which further consists of CTO and co-founder Joost Galama, CMO Anoma van Eeden, and CEO and co-founder Daan Reijnders. 

Newion is equally enthusiastic about Foleon’s growth, says Frank Claassen, Managing Partner at Newion.

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Connected Capital is an independent investor, focusing on European companies offering differentiating SaaS solutions for the business market. Connected Capital provides both capital and intensive support in making strategic choices and realizing international growth. Connected Capital has a professional and complementary team of experienced professionals with private equity and strategy consulting backgrounds.

Newion is a venture capital firm based in Amsterdam, focused on early-stage investing in business-to-business software companies in the Benelux. Since its incorporation in 2000, Newion has been one of the most successful VCs in its segment. Newion has a reputation of being a committed investor and has experience in investing in start- and scale-ups.